Personal Branding is the talk of the town these days. Be it brands or corporations, everyone is resorting to the ‘Personal Branding’ route to stand out in their industry.
Therefore, people are investing more time, effort and money in Personal Branding than ever before. With the ever-growing popularity, we have also seen a lot of myths and confusion regarding what Personal Branding means and stands for. Today we will try to decode the same for you.
Personal Branding is a unique combination of an individual’s skills, experience and values. Your personal brand is how the world perceives you as an individual.
Why is it important
Personal Branding is vital because it adds the person to your business. It showcases the human side of your brand with which your current and potential clients can relate better. Personal Branding customises your brand with the values that you believe in, making your brand stand out.
Building personalised brands and taking them to the market becomes more fruitful for marketing professionals as the audience identifies with the face behind the brand.
To put it in a nutshell, Personal Branding fosters trust amongst your audience.
Personal Branding is often confused with lots of things that it is not. Let us help you bust those myths.
Firstly, Personal Branding is not narcissistic or selfish. It is just another way of promoting your brand and making yourself accessible to the target customers of your start-up.
Secondly, your image does not equal your personal brand. Your personal brand is related to your values and beliefs while your image could be subjective.
Your image is a part of your personal brand but not your personal brand.
Personal Branding is not just about becoming famous or popular. But, it represents the properties and characteristics that define you and that become a part of your persona. Mere popularity does not promise a good personal brand.
It is perceived that Personal Brands often dilute the weightage of companies. However, this is not true. Personal Branding adds up to the value of the company as it could be seen.
Yes, something unique and different.
To build a personal brand, you first identify the characteristics and skills that you would like to build upon. It is necessary that it is authentic and not fabricated. Personal brands that might sometimes seem exaggerated are always rooted in reality. Being unrealistic while building your Personal Brand would not make a good personal brand, but just a major advertisement.
Conclusion
Personal Branding is vital for people who want to stand out in their industry. Personal Branding will put a face to your business increasing the trust that people have in your brand. It’s the right time to use your personality to your business’s advantage.
Start building NOW.
