AR Filters — A Powerful Marketing Tool

Unless you live under a rock, you might have used or come across filters on social media, where a teddy bear replaces someone’s face or sparkles shoot out of their mouth as they open it; not to mention the filter that went viral after the Kokilaben of ‘Rasode me kaun tha’ reel .

Used across Instagram, Snapchat, Facebook and Tiktok, AR filters have fancied people, creating an ecosystem of specialised creators, users, advertisers and more.

So what’s the hype around AR Filters? And how can it serve as an interesting and engagement generating marketing tool? Let’s dive straight into it:

What is an AR Filter?

AR filters are computer generated creative effects that alter or enhance what a normal camera would capture. It allows interactive and engaging experience with an amplified reality ambience. With generated graphics, sounds and effects, AR filters have been helping brands, individuals, creators come up with unique product/brand launch ideas, strategies and timelines.

Why create an AR Filter?

The basic idea behind AR filters is to create an interactive experience for followers and engage them in the most unique way possible. In addition to that AR filters boost business or brand. While creating an Instagram AR filter, you can easily associate your brand’s name and account to the filter. Anyone who uses or comes across your custom made filter, will be able to see your brand’s information, which can eventually direct them to your page.

Impact of AR Filters on Brands

So, how else can AR filters help market your business? Apart from creating brand awareness and engaging audiences, AR filters can be integrated into advertising and marketing strategies -

1. Drives Organic Traffic — Brands like Adidas and Pepsi did not pay to get clicks or targets. Instead, they invested their efforts in creating an AR filter on Instagram, which led to the heavy lifting of the brand. Thus, AR filters have the power to exponentially increase a brand’s awareness in a short period of time. However, with engaging content and right marketing strategies, AR filters can generate a buzz like never before.
2. Expands your sales funnel — More the people use and engage with the filter, more the organic reach. This way, you can essentially advertise your brand to your audience by sharing your products. Alongside, you can boost your organic sales, by establishing tiny sales funnels across all platforms.
3. Endless options to market your products — AR filters give an opportunity to the users to try/use the products, thanks to the showcase ‘Try it ’ option available with every filter. Kylie Jenner’s lip kit try on filter, Coca Cola’s polar bear mascot filter, NBA’s dunk cam filters and more are live examples of the same. With just one click, customers can get a clear and trusted visibility on how the product shall look on them. Thus, helping the brand to stand out.
4. Trackable Analytics — Speaking about analytics Facebook’s Spark AR hub provides metrics that can be monitored to get a clearer understanding of impressions. For those who don’t know, Spark AR is an online platform, where filters can be uploaded either from Facebook or an Instagram account.

AR Filters are not just for fun, but also have the power to boost your business or brand

Thus, AR filters have a potential for millions of shares and impressions, along with detailed analytics to understand your audience better.

AR Filters — A Reality Check!

With the growing popularity of AR filters, marketers and brands have embraced this fun, interactive tool into their marketing strategies.

Also, don’t miss on Big Mouth’s newly launched filter, which you can access here (https://www.instagram.com/ar/978937066022877)

If you want to create an AR filter for your brand, drop a mail on sales@bigmouthdigital.in.

No doubt, AR filters are the newest yet the most powerful tool in marketing today and will be the future too. Therefore, it is important to have a head start with AR now, before it becomes a predictable norm for marketing strategies!