10 Digital Updates to watch out for in 2022
Social media has taken over the world like never before. From our personal accounts to finding a career, it’s the virtual world we live in. Like a right arm, social media has become so essential that we look out for the trends and plan our businesses accordingly. And, let’s accept it, social media does have helped a lot of businesses boom and find their right audience.
It all depends on how you use your internet and the power of the Gram. But, with the increasing number of social media users and people from multiple communities becoming mainstream, the trends have also been changing.
Sometimes trends are so frivolous that we might be looking for logic and sometimes the trends become a mini social revolution and a statement to power. Whatever it may, you cannot deny that you need to be on top of trends to benefit the most.
Thus, today, we bring to you 10 digital updates you should look out for.
- Social Media is the shop.
It’s not news that social media is a place to sell, buy, and retail. While we think of these networks as mere online presence or awareness for your brand, this is going to change in 2022 completely. We have already seen small businesses going completely operational on the platforms. This will be a mainstream thing in the following year. Customers will expect to buy their products directly from Instagram or Pinterest rather than being redirected to another website.
With this, there will be a lot more certainty in converting a potential customer to an actual one.
2. Reels for the win
When TikTok was becoming the next big thing, a lot of us did not understand the amount of uproar it would create. However, following the ban, reels have been trying to replace the short video content space. Not just reels we have many short video platforms that are revolutionizing content and reaching a wider audience than ever.
Thus, marketing through short videos is necessary. It’s all how easily you grab someone’s attention and sustain to hold it. Make your product attention-worthy.
3. Pandemic induced needs
The pandemic has changed how we view life and the uncertainty of it has made our needs grow around the vulnerability of the pandemic. This also applies to the kind of products and content we choose to consume.
Thus, make sure you tick the boxes of keeping the context of the brutal pandemic in mind. Marketing can be product-oriented, but it also needs to make sure that you do not ignore the pandemic in its entirety. Make sure to create informed advertisements.
4. YouTube is not out yet
It’s a myth that YouTube will run out of the audience. YouTube has been here for a long time and now has become a stronger platform than it was before. That is the primary reason we have big brands also tapping into the YouTube space.
We have all seen Netflix and Zomato videos with the creators of our interest. That’s how marketing needs to be tapped into every domain.
You cannot ignore one domain for another. YouTube is big and it needs to be on your list of social media trends no matter what. Well, thought-out long-form content will stay because some stories need more than a minute.
5. Tapping into the Audio Game
The audio platform is the next big thing. Podcasts, audio shows are coming back after the radio days. Trending in the audio format is not easy if not done right. Thus, make sure that you do the audio market properly. In audio, your branding need not be grand and on the face but subtle and elegant.
This is possible in all audio formats. Thus, if you haven’t already done it, it’s time you package your information in audio, the right way.
6. Digitizing Conversations
Customers will prefer talking to digital chats than having one on one conversations. That does not mean robots and automated chats are the norms. You need to work on specific human-based conversations but that would not consume time. Conversations that would lead to problem-solving and do not take a lot of time.
7. Paid Advertising is not taboo.
Over the years there has been a misconception that paid to advertise does not mean organic growth. However, it is necessary to note that paid advertising brings in the necessary visibility that is needed to bring in new consumers and customers. These will be your potential targets leading you to organic growth for a longer-term.
Thus in the following years, paid advertising will be one of the major trends that will be on the upward growth as brands are realizing the importance of paid advertising.
8. Creators are the kings.
Creators have been taking over the Advertising industry like never before. We see every other post of a creator that is paid and branded.
But this is one of the most useful and essential trends in this year particularly given that the creator has an organic base that helps in leading to proper CTC. These help in having a loyal following turning to products as the creators help in sending the message across in an efficient and easier way.
A loyal following will help in making the product more loved. And, as it goes, what better than a good word of mouth for organic growth?
9. Personalizing your product
Brands need to become more personalized. All of us have been in love with the cute notifications by Zomato. And, recently Spotify Wrapped has swept the world with joy.
All of these are because brands are being personified as people who care for us. And, we cannot entirely deny this fact. We have been in love with how we are able to customize an app for ourselves. This is also a trend followed by multiple small businesses. These work because the brand helps you feel counted and validated. Personalization will never go out of trend and 2022 has much more to come than normal.
10. The New
Reinventing with each trend is necessary, however, there will also be an uprise in continuous expectations of the uniqueness of the product. Thus, make sure you don’t get carried entirely away by the trends but also reinvent your brand from time to time.
2022 is going to be a new year with a lot of expectations and new experiences on the way. Make sure you stay on top of the trends from the very beginning.
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